Although many textbooks will have their own variation of the definition of marketing, the American Marketing Association is really the peak body for marketing practitioners, and therefore reflects current perceptions and understanding. What do you expect to get out of your social media marketing strategy? American Marketing Association (AMA): An association of individuals and organizations that are considered to be leaders in the marketing industry. Members of this association are dedicated marketers who work, teach and study in the field and have a passion for advancing our industry. The first step for any marketing strategy, including social media marketing, is to define your goals. The Association has been very successful in growing awareness for the disease, but we also need to build a much deeper and broader understanding of the value of the full mission of our organization. The YourMembership Team. ... As the positive interaction between your members and your association builds, their affiliation with the goals and programs of the association increases. You’ll gain access to exclusive AMA content and discounts on products and events that will help you boost your knowledge and make a mark with your career. Learn … The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers. The AMA is a powerful ally in patient care, giving strength to physician voices in courts and legislative bodies across the nation. • The American Marketing Association definition of Marketing: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” AMA – 2004. The Best Marketing Stories of the Week, Feb. 24-28. The association, which began in the early 1900s, now boasts 76 chapters and thousands of members across the country. Planning marketing communications starts with understanding the target market, the audience. To start, here are explanations from the American Marketing Association (AMA), marketing’s professional organization, and Dr. Philip Kotler, the author of business school marketing classics. 3 real ways to improve your membership marketing program. One of the goals is the American Marketing Association is for marketers to from MARK 3000 at University Of Georgia Marketing Definitions. The American Marketing … And how do you cultivate a reputation that encourages existing patients to refer their friends to you? Every business will differ, but here are some goals that companies commonly strive for. Note: You can choose more than one goal for your social media marketing strategy. © 2020 American Marketing Association. In 2015, the “Next AMA” launched four transformational strategies for its North American operations: Committing to Service Leadership to customers, members and stakeholders. At the American Marketing Association, we’re building the essential community for marketers. 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